CLIENT PORTLAND GEAR
Clubhouse Coffee
In 2023, I partnered with Portland Gear to help create the brand identity for their new coffee product, Clubhouse Coffee.
The goal was to build a mark that felt connected to Portland sports culture while still fitting naturally within the Portland Gear brand. Around their office, they have a bunch of vintage-style pennants hanging up, which became a key source of inspiration.
Of course, the final logo did not happen right away. There was a lot of sketching, exploring, refining, and testing before landing on the final direction — and I have the sketches to prove it.
Once the label and branding were established, we extended the look across additional merchandise like apparel, mugs, and other branded pieces. This helped turn Clubhouse Coffee into more than just a product — it became a small brand world that felt fun, wearable, and connected to the Portland Gear lifestyle.
