CLIENT OLD NEW ORLEANS RUM
Gingeroo
I worked with the Creative Director of Old New Orleans Rum to develop and expand several product lines. One of the main projects was rebranding Gingeroo, an existing product that needed a refreshed identity, along with the launch of two new flavors.
After the new drinks were released, I continued building out the brand through supporting marketing materials, including in-store signage, merchandise, and other promotional assets.
After releasing the new drinks, I created marketing materials such as in-store signage, and merchandise.
We created branded keg tap handles to showacse our drink at bars and restaurants
One of my favorite parts of the brand exploration was designing the three-dimensional box. It challenged me to think beyond the flat artwork and consider how the design would wrap, fold, and be experienced from every angle.
