Gris Gris

We spent months developing, refining, and workshopping Gris Gris Spicy Cayenne Liqueur.

The process was highly collaborative. We would pass along loose sketches and ideas, and I would translate them into polished mockups, packaging concepts, and brand assets. Over time, the visual identity became more fully realized, capturing the same boldness, heat, and intensity as the drink itself.

The final brand included Greek-inspired lettering as a nod to the owner’s heritage, a custom GG logo, a matching coin graphic, supporting icons that could be used across different brand channels, a shrink-wrap bottle top, and a witty poem on the back label. Together, these elements created a complete identity for a spicy liqueur with a distinct personality and a strong visual point of view.