Gris Gris

Gris Gris Spicy Cayenne Liqueur was developed through an exploratory and highly collaborative design process. We worked through naming studies, bottle options, label structures, and multiple visual directions to find an identity that felt as bold and unexpected as the product itself.

The owner would share loose sketches, references, and early ideas, which I translated into refined concepts and realistic packaging mockups. Each round allowed us to test how the brand could communicate heat, intensity, humor, and personality while still feeling cohesive and premium.

Once the overall direction was established, I expanded it into a complete visual system. The final identity included Greek-inspired lettering as a nod to the owner’s heritage, a custom GG monogram, a matching coin graphic, supporting icons, a shrink-wrap bottle top, and a witty poem for the back label.

The result was a distinctive and flexible brand identity that could extend beyond the bottle into merchandise, promotional materials, and future brand applications.