CLIENT PURE SPECTRUM

Pure Spectrum CBD

Pure Spectum is a sports and wellness focused CBD brand.

I work closely with our marketing team to create a wide range of brand assets, often involves taking campaign ideas and turning them into polished visuals that support the brand across both digital and physical touchpoints.

Kansas City Royals Partnership

Pure Spectrum partnered with the Kansas City Royals, and I had the opportunity to create a variety of partnership designs across digital and print ads, web banners, landing pages, and more.

It was especially cool to see these ideas come to life in both digital and real-world spaces, and to help build a visual connection between Pure Spectrum and such a recognizable sports organization.

Packaging

I manage all packaging needs for the brand, from routine updates to new product development. Because CBD packaging requirements and product formulas can change over time, I regularly update labels to meet new criteria, reflect ingredient changes, and keep product information accurate.

Occasionally, I also get to create entirely new packaging or adapt new concepts into existing product lines. One example is our Vibrance and Tranquil tinctures. I adapted the existing labels to better align with the current brand, adding our logo and refreshing the artwork while keeping the original product identity intact. We also created matching boxes to give the line a more complete and polished shelf presence.

Across the full product line, I’ve helped update and maintain packaging as the brand has grown. This includes adjusting designs to meet new specs, adding updated information, incorporating new products, refining layouts, and refreshing older designs while keeping everything cohesive.

I designed this brochure to be included with each new customer’s purchase. The goal was to help customers feel more connected to the brand while sharing our story, who we are, and useful information about what our products can do.

I designed a new website for Pure Spectrum CBD. I made the layout and all of the components of the site. I also shot and edited all of the photos and animations.

I made a series of stop motion animations to be used on social media

I shoot photos of our products to reflect our brand principles. I also edit them.