In 2019, I had the opportunity to re-brand a Old New Orleans Rum cocktail called Gingeroo. We took elements from the old packaging, and gave it a new flare. Plus we added 2 new flavors Strawberoo and Tamaroo.
After rolling out the new drinks, I created marketing materials such as in-store signage, and merchandise.
In 2018, I partnered with Old New Orleans Rum to design Gris Gris, a spicy ginger cocktail. Together, we came up with a logo, and screen printed label.
We the launch of Gris Gris, I was in charge of creating signage to be used in-stores an at events.
I also created merchandise for the brand. We made items like apparel, coasters, matches and more.
I was also asked to create signage for other Old New Orleans Rum products. Here are a few examples.
